Social Media Marketing services for Apartment Locating Brokerage
THE CLIENT
Apartment Specials
Headquartered in Downtown Houston, Watkins Realty is a leading residential real estate brokerage firm. Focusing primarily on apartment locating, Watkins Realty has quickly become one of the most reliable companies for potential renters in the city of Houston.
Watkins Realty, instagram name @apartment.specials, excels in providing top-notch housing location services, working with developers and hospitality groups to place clients in the most comfortable and high-class housing options in the city of Houston.
THE GOALS
STRATEGY – Like many B2C clients who connect with us, Watkins Realty needed help identifying the optimal approach to reach their target audience.
CONTENT CREATION – When we began our work together, Watkins Realty was rarely producing videos – individual realtors occasionally captured content of their listings. This only allowed them to post a couple times per week at best, not utilizing social media to its fullest potential.
LEAD GENERATION – Watkins Realty relied 100% on word of mouth and purchased leads before we worked with them.
THE SOLUTION
Marketing Rebrand, Content, and AI Lead Generation
Watkins Realty needed help with social media marketing. We audited their tech and interviewed stakeholders. We set goals and created a plan of action. ASX Social provides ongoing support with social media marketing services.
Read more about these individual services below.
Marketing Rebrand
We revamped Watkins Realty's Instagram branding to attract high-end apartment renters with a modern, minimalist design.
"Apartment Specials" brand has a modern and traditional design with open space, large imagery, and simple UX/UI practices. The name and logo are easy to remember and convey the idea of a place to go to speak about homes.
Content
How can Apartment Specials stay relevant on social media while maintaining brand identity? We had a discovery session with Watkins Realty for clarity on their vision and mission.
THE DISCOVERY
During this discovery session we were able to:
Define their target client:
26-55 year old professionals seeking high end living arrangements in Houston
Identify the intersectionality between the client's stylistic preferences and the brand's aesthetic identity.
Create a media plan that defines their brand while generating the mass-appeal necessary to grow reach.
THE SOLUTION
To create a solution that captures both brand vision and audience attention, ASX Social developed a style that combines clean lines and smooth shots with trending audio and a short runtime that guarantees repeat plays.
Our production method creates engaging content that attracts potential clients and Instagram. These three videos were shared over 136,000 times, generating significant engagement and promoting our future content.
THE RESULTS
Apartment specials reach has grown to 3 million unique viewers per month, generating 7,000 website visits per week.
AI Lead Generation
The key component of Apartment Specials' lead generation strategy was a lead capture bot. This program works in the background of their social media page, sending direct messages to all commenters and collecting their contact information. The bot then delivers this information to an external Excel spreadsheet, enabling the Watkins Realty team to reach out to new clients without spending money on ads.
Get in touch with us today to explore how we can help you build your personal brand and expand your client base naturally, without the need for advertising expenses.