Social Media Marketing services for Residential Real Estate
THE CLIENT
THE FIRM
The Firm stands as Houston's premier residential real estate destination, backed by a team of top realtors in the city. With expertise in luxury properties and a commitment to impeccable style, they possess the capability to fulfill every client's desire for their dream home, be it a house or a penthouse.
The Problem
When The Firm's owner approached us, he was on a mission to strengthen the luxury essence of the company's brand and shift his team's focus from apartment locating to home sales.
Following a recent company rebranding, he needed help boosting brand visibility and highlighting the talented realtors who formed the core of the company.
The Solution
We sat down with The Firm's team and outlined their goals, values, and target audiences. Together, we were able to come up with a modern, clean, and intuitive content strategy.
Something that was very important to The Firm was to set their brand apart from busy pop-art realty pages by creating sophisticated and minimalist visuals. As a result, the page stands out with its elegant and uncluttered aesthetic.
Page Design
Clean Lines, Slow Turns
Modern, elegant visuals speak to the brand's dedication to luxury and beauty.
The gradual shift towards showcasing house walkthroughs began to attract a larger viewership than previous apartment videos.
Personal Content
Letting the Individual Shine
Collaborating with realtors on individual posts significantly expands reach.
Results
REACH
The Firm's Instagram page saw a 703% growth in non-follower reach within one month.
ENGAGEMENT
In the same month, The Firm saw a 534% increase in non-follower engagement.
The Firm is a fast-growing brokerage that inspires customer loyalty. We are excited to see the company continue to thrive!